Trying to expand your communications for a Portuguese audience may feel like a challenging endeavor. There are so many different types of translation services on the market today, that it can be overwhelming and confusing trying to choose the right one for your business.
Business owners cannot afford to ignore the Portuguese market, though. This market represents a large audience and a huge opportunity to take your company onto the global scene. If the only thing standing in your way is communication, the good news is that there are reliable translation services that are both effective and easy to use. It is important to remember, though, that not all translation services are created equal. You need a service that has the experience, knowledge, and resources to provide your company with what it needs.
This guide will help you get started on how to choose a Portuguese translation service. Your future global expansion depends on making informed choices about translation services. Keep reading to learn more about this important step for your company.
Who Needs Portuguese Translation?
Portuguese translation sounds simple enough at first. You need a service that will translate text from English to Portuguese. However, when it comes down to actually choosing the service or software to use to accomplish this, it gets a little more complicated. You may even start wondering if you need this type of service at all.
This service is important for companies who want to tap into the Portuguese markets in their particular industry. Over 270 million people today speak Portuguese, and it is the official language of nine nations. Beyond that, it is spoken on a regular basis in 27 nations. This is a huge global market. If your company operates on a global scale or has intentions of operating on a global scale in the future, Portuguese translation services is a must.
In addition to this, many business and economic experts believe that many of the Portuguese-speaking nations are gateways to other parts of Europe. In fact, Portugal has often been referred to as the California of Europe. The insinuation here is that if you have any intention of spreading out into Europe, you need a strong Portuguese base.
Portuguese is an interesting language in that it is widely spoken in parts of Europe and in South America as it is the official language of Brazil. The potential for expanding into new markets is massive if you can effectively communicate with this vast customer base.
Benefits of Portuguese Translation Services
There is no getting around it. If you have any intention of doing business with a Portuguese-speaking audience, you must have both precise and culturally on-target translations for communications and content.
A translation service can assist with translating a wide range of content materials. These can include:
- Marketing content
- E-Commerce content
- Business documents
- Learning content
- And more
Not only will a good translation service help you translate content, but they will also assist you with creating a Global Content Strategy so that you can streamline the types of content needed for translation. This helps you spend your time and money more efficiently when it comes to translation services.
A good translation service will provide the following benefits:
- A deep understanding of what it takes to succeed in a global market
- The technology and processes to handle large amounts of ever-evolving content
- A focus on optimization over time that takes into consideration how your company’s needs evolve
What You Should Look for In a Translation Service
Scope- You need a service that can handle the content load your company will produce on a regular basis. It is imperative that you find a service that can match your content output or exceed it in the event that content output changes over time.
Positive Client Experience- You will want to spend some time researching case studies and testimonials of past and current clients. This information will give you a real idea of what you can expect from the company. You need to know the positives and the negatives of working with the service.
Real Experience in Your Industry- You will want to find a service that already has experience providing translation services for your particular industry. This is an often-overlooked factor, but it is crucial to long-term success. A translation service that has only had experience in the retail industry, may not be properly equipped to provide services to a company in the manufacturing industry.
You will need to research potential services to ensure they can provide service for your industry.
In order to get the most from translation services, here are three things you should always keep in mind.
Share content processes- In a hurry to get translation services up and running, many businesses overlook this important step. To save time, it is a good idea to share with the translation service provider how your content and communication processes work upfront. There is more involved than simply translation. The translation service will become an intricate part of your communications and marketing. For this reason, they need to know how your particular company operates.
Create a strategy- A good translation service will not only provide translations but can also help you develop a global content strategy with your particular audience in mind. This strategy should work seamlessly with all other communication and marketing strategies.
Create a partnership- Rather than viewing the translation service as a standalone service, you should rather look at the service as an intricate partnership. Your translation service will be your gateway into global markets. You will be working together to achieve goals long-term. Viewing the service as a partnership will help you better communicate and strategize together.
How To Find the Best Service
In order to find the best Portuguese translation service, you will need to dedicate some real time and effort to research your options. The wrong translation service will cost you time, money, and many lost opportunities in your new potential global market. Any time you spend researching this important decision is not wasted time.
Don’t focus too narrowly on simply finding a service that specializes in Portuguese. It is more important to focus on finding a service that specializes in providing dynamic customer service and will help you form a global strategy that can continue to benefit your company for years to come.
If you have legal documents that need to be translated from one language to another, do not settle for second-best translation services. Choose a global leader in business and legal document translation services with a robust team of professional translation experts working in dozens of the most prominent global languages. get in touch today to learn more about how Etcetera can help.
Categorised in: Portuguese Translation