Why Do People Need Language Translation in Business?

January 3, 2022

There are two primary reasons to go into business.

The first is to make a profit and to earn financial freedom.

The second is to engage in a productive endeavor that is in line with your talents and ambitions.

There are many “must-haves” in the world of business, no matter what industry you’re in.

But what about translation capabilities and services?

Here, we’ll discuss some of the many reasons translation services are good for your vision as an entrepreneur and your bottom line.

6 Reasons You Need Language Translation in Business

The one reason the Internet is the world’s most powerful marketing and communications tool is the fact that it gives you near-direct access to more than half of the world’s population.

But does it really?

Not without translation services it doesn’t. But that’s just a start.

1. Improve Customer Communications
Language barriers are always going to be a hindrance to commerce.

The less ready we are with multi-lingual communications capabilities, the less likely we are to be able to service an account well and fully.

Often, an English-speaking customer will have a non-English speaking family member living in the house, and attempts to service the account can fail without fast-acting translation capabilities.

2. Broaden Brand Exposure
In the United States alone, an estimated 68 million potential buyers do not speak English.

For most businesses, gaining access to even a quarter of that population would increase sales by at least 30%.

If you could reach out to them, you are likely to be the only part of your industry that does. That’s competition-free marketing!

3. Enhance Public Relations Outreach
One smart move many companies fail to make is creating simple ad copy that speaks to a specific demographic in a specific language group.

You don’t have to have fully multi-lingual help to achieve this.

You simply need to translate some of your ad-copy into the target language.

4. Access a Global Talent Pool
Finding the right person for the job can be tough.

Why limit your choices to those who only speak English?

Research has shown that multilingual candidates not only have an inherent intellectual advantage, but they have a deeper pool of experience to draw on, making them potentially better decision-makers.

5. Drafting Legal Documents
Dealing with and understanding legal terminology in your native language is tough enough.

But if you need to draft legal documents in another language, you definitely need help.

6. Do Business on a Truly Global Scale
If your scalability has global promise, you need language translation services to meet your full potential.

Imagine how shareholders and investors will respond when you tell them about your plans for global-scale outreach!

Do You Need Reliable Translations for Your Business?

At the end of the day, you work hard to deliver on your unique value proposition.

Surely there are people out there who don’t speak your language who would like to engage with your service or buy your products.

The language translation services of Etcetera Language Group Inc. are your key to a much bigger buying demographic.

Contact us today to learn more.

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